Course curriculum

  • 1

    MODULE ONE: Introduction

    • Introduction: What is a Strategy & Why Do You Need One?

  • 2

    MODULE TWO: Goal-Setting

    • Identifying Your Business Goals

    • Assignment 1: SMART Goals Worksheet

  • 3

    MODULE THREE: Identifying Your Ideal Client

    • Identifying Your Ideal Client & Buyer's Journey

    • Assignment 2: Ideal Client Worksheet

    • Assignment 3: Buyer's Journey Worksheet

  • 4

    MODULE FOUR: Developing Your Mission Statement

    • Developing Your Mission Statement

    • Assignment 4: Mission Statement Template

  • 5

    MODULE FIVE: Brand Identity

    • Identifying Your Visual & Emotional Brand Elements

    • Assignment 5: Brand Voice

    • Assignment 6: Mood Board

  • 6

    MODULE SIX: Content Strategy & Launch Calendar

    • Content Strategy, Launch Calendar, & Publishing Strategy

    • Assignment 7: Marketing Calendar

  • 7

    MODULE SEVEN: 3-Month Campaign Plan

    • Marketing Campaign Plan

    • Assignment 8: Trello Content Calendar

  • 8

    MODULE 8: Engagement Strategy

    • Engagement Strategy & Tactics

    • Assignment 9: Engagement Strategy

  • 9

    MODULE 9: Reporting Metrics

    • Metrics to Track Social Media ROI

    • Assignment 10: Reporting

  • 10

    MODULE 10: Building your Strategy

    • Putting It All Together

    • Assignment 11: Strategy Workbook